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From the desert to the city: how is Dubai branding itself through sustainable sport events? 期刊论文
发表期刊: WORLDWIDE HOSPITALITY AND TOURISM THEMES. 出版年: 2021, 卷号: 13, 期号: 1, 页码: 34-48
作者:  Swart, Kamilla;  Cazorla Milla, Asli;  Mataruna-Dos-Santos, Leonardo Jose
收藏  |  浏览/下载:1/0  |  提交时间:2021/08/05
Sustainability  Dubai  Major sport events  Event portfolio  Place event marketing  
A brand storytelling approach to Covid-19's terrorealization: Cartographing the narrative space of a global pandemic 期刊论文
发表期刊: JOURNAL OF DESTINATION MARKETING & MANAGEMENT. 出版年: 2020, 卷号: 18
作者:  Rossolatos, George
收藏  |  浏览/下载:3/0  |  提交时间:2021/01/07
Covid-19  Place branding  Brand storytelling  Narratology  Metaphorical modeling  Semiotics  
Gender and age are associated with healthy food purchases via grocery voucher redemption 期刊论文
发表期刊: RURAL AND REMOTE HEALTH. 出版年: 2014, 卷号: 14, 期号: 3
作者:  Hardin-Fanning, F.;  Gokun, Y.
收藏  |  浏览/下载:1/0  |  提交时间:2019/11/29
dietetics  evidence-based nursing  health status disparities  intention  resource allocation  
A place apart? : Debating landscapes and identities in the Shetland Islands 学位论文
学位授予机构: Stockholms universitet, Kulturgeografiska institutionen, Stockholm. 出版年: 2013
作者:  Malm;Charlotta
收藏  |  浏览/下载:2/0  |  提交时间:2019/11/29
Shetland Islands  Landscape  Identity  Devolution  Scottish Natural Heritage (SNH)  Place branding  Land use planning  Northness  Island studies  Cultural and geographical location  
Place Marketing and the Image of Cleveland and Northeast Ohio 学位论文
学位授予机构: Kent State University / OhioLINK. 出版年: 2011
作者:  Smith;Derrin W.
收藏  |  浏览/下载:4/0  |  提交时间:2019/11/29
Area Planning and Development  Geography  Marketing  Regional Studies  Soil Sciences  Urban Planning  Cleveland  Northeast Ohio  Akron  Place marketing  Place branding  
Dubai's brand assessment success and failure in brand management - Part 1 期刊论文
发表期刊: PLACE BRANDING AND PUBLIC DIPLOMACY. 出版年: 2009, 卷号: 5, 期号: 3, 页码: 234-246
作者:  Lee, HongJu;  Jain, Dipak
收藏  |  浏览/下载:3/0  |  提交时间:2021/01/08
Dubai brand management  destination marketing  public policy  economic development  hospitality business  international convention city