干旱区生态环境知识资源中心(Arid): From the desert to the city: how is Dubai branding itself through sustainable sport events?

Arid

DOI	10.1108/WHATT-08-2020-0101
	From the desert to the city: how is Dubai branding itself through sustainable sport events?
	Swart, Kamilla; Cazorla Milla, Asli; Mataruna-Dos-Santos, Leonardo Jose
通讯作者	Mataruna-Dos-Santos, LJ (corresponding author), Canadian Univ Dubai, Fac Management, Dept Sport Management, Dubai, U Arab Emirates.
来源期刊	WORLDWIDE HOSPITALITY AND TOURISM THEMES
ISSN	1755-4217
EISSN	1755-4225
出版年	2021
卷号	13 期号:1 页码:34-48
英文摘要	Purpose The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region. Design/methodology/approach The paper uses both academic and trade literature as well as key informant interviews to demonstrate how Dubai can sustain its position as a choice for sustainable sporting events. The study evaluates the use of a portfolio of major sport events for place event marketing of Dubai. Both primary and secondary data were used. The secondary data was collected from a range of event reports, media and journal articles. The primary data featured a qualitative design of key informant interviews with sport, tourism and event stakeholders in Dubai. Findings Dubai hosts a wide array of major international sport events, with many of them recurring annually. The key success factors that have positioned Dubai as a globally competitive sport destination are tourism attractiveness, good event management and the diversity of events hosted in the region. However, the sustainability aspects are considered to be a contemporary topic to promote these events and are sometimes neglected from the perspective of event organisation. Some of the challenges experienced in supporting such a wide portfolio of major sport events are examined. Research limitations/implications Insufficient key informant interviews were a major limitation for the data collection process. The key informant interviews were sent out to more than 30 key stakeholders however it was not possible to get their responses in time for our paper. A second limitation was the lack of first-hand observation on the sporting events' sustainability practices. This study could be extended in future by incorporating a bigger set of primary data, event observations and a cross comparison between other Gulf Cooperation Council countries. Practical implications It is recommended that empirical insights on social and commercial aspects of sustainability are sought in future studies. It is also recommended that investigations be conducted with the residents of Dubai concerning their perceptions of sustainability practices of sport events. Social implications The paper also highlighted the importance of key success factors that have helped to position Dubai as a globally competitive sustainable sport destination as well as some of the challenges experienced in supporting such a wide portfolio of major sport events. Originality/value This study takes a closer look at the challenges of communication as well as the sustainability of sport events in branding of Dubai.
英文关键词	Sustainability Dubai Major sport events Event portfolio Place event marketing
类型	Article
语种	英语
收录类别	ESCI
WOS记录号	WOS:000632606700001
WOS类目	Hospitality, Leisure, Sport & Tourism
WOS研究方向	Social Sciences - Other Topics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/352989
作者单位	[Swart, Kamilla] Hamad Bin Khalifa Univ, Coll Sci & Engn, Div Engn Management & Decis Sci, Doha, Qatar; [Swart, Kamilla] Univ Johannesburg, Sch Tourism & Hospitality, Johannesburg, South Africa; [Cazorla Milla, Asli] Amer Univ Emirates, Coll Business Adm, Dept Management Mkt & Logist, Dubai, U Arab Emirates; [Mataruna-Dos-Santos, Leonardo Jose] Canadian Univ Dubai, Fac Management, Dept Sport Management, Dubai, U Arab Emirates
推荐引用方式 GB/T 7714	Swart, Kamilla,Cazorla Milla, Asli,Mataruna-Dos-Santos, Leonardo Jose. From the desert to the city: how is Dubai branding itself through sustainable sport events?[J],2021,13(1):34-48.
APA	Swart, Kamilla,Cazorla Milla, Asli,&Mataruna-Dos-Santos, Leonardo Jose.(2021).From the desert to the city: how is Dubai branding itself through sustainable sport events?.WORLDWIDE HOSPITALITY AND TOURISM THEMES,13(1),34-48.
MLA	Swart, Kamilla,et al."From the desert to the city: how is Dubai branding itself through sustainable sport events?".WORLDWIDE HOSPITALITY AND TOURISM THEMES 13.1(2021):34-48.