干旱区生态环境知识资源中心(Arid): Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study

Arid

DOI	10.3390/ijerph192417034
	Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study
	Wang, Shujie; Ibrahiem, Mohammed Habes; Li, Mengyu
通讯作者	Wang, S
来源期刊	INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
EISSN	1660-4601
出版年	2022
卷号	19 期号:24
英文摘要	As one of the largest payment platforms in China, Alipay, launched a green behavior project called Ant Forest. The purpose of taking this initiative by Alipay is to make the world greener. This mobile application has motivated many users to plant millions of trees. However, minimal studies have been conducted to empirically disclose the factors that motivate Alipay users to participate in Ant Forest. A mixed-method approach is used to examine the factors influencing Alipay users to participate in Ant Forest and the level of satisfaction they got from it. The qualitative method was carried out through a structured questionnaire from 400 Alipay users and qualitative data from 20 users who have applied to Ant Forest and successfully planted trees. Additionally, alongside the mixed method employed to rationalize the relationship highlighted, a multiple regression model was employed to predict the value of a dependent variable (level of satisfaction) based on the value of several independent variables (namely, number of years engaged with Ant Forest activities, age, gender, profession, and education). The empirical results show that intrinsic motivations (enjoyment, social interaction, fulfilment, altruism) and extrinsic motivations (external rewards, competition) influence Alipay users to participate in the Ant Forest project. Further insights are presented in the concluding section for all stakeholders for environmental sustainability among the users of Alipay.
英文关键词	motivation theory uses and gratifications theory satisfaction Alipay Ant Forest China
类型	Article
语种	英语
开放获取类型	Green Published, gold
收录类别	SCI-E ; SSCI
WOS记录号	WOS:000901114400001
WOS关键词	SOCIAL NETWORKING SITES ; INTRINSIC MOTIVATION ; COMBATING DESERTIFICATION ; GRATIFICATIONS THEORY ; CHINA ; STUDENTS ; SATISFACTION ; MEDIA ; COMMUNICATION ; ENJOYMENT
WOS类目	Environmental Sciences ; Public, Environmental & Occupational Health
WOS研究方向	Environmental Sciences & Ecology ; Public, Environmental & Occupational Health
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/393182
推荐引用方式 GB/T 7714	Wang, Shujie,Ibrahiem, Mohammed Habes,Li, Mengyu. Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study[J],2022,19(24).
APA	Wang, Shujie,Ibrahiem, Mohammed Habes,&Li, Mengyu.(2022).Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study.INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,19(24).
MLA	Wang, Shujie,et al."Motivations Influencing Alipay Users to Participate in the Ant Forest Campaign: An Empirical Study".INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 19.24(2022).