干旱区生态环境知识资源中心(Arid): CSR Unconscious Consumption by Generation Z in the COVID-19 Era-Responsible Heretics Not Paying CSR Bonus?

Arid

DOI	10.3390/jrfm14080390
	CSR Unconscious Consumption by Generation Z in the COVID-19 Era-Responsible Heretics Not Paying CSR Bonus?
	Pelikanova, Radka MacGregor; Hala, Martin
通讯作者	Pelikanova, RM (corresponding author), Metropolitan Univ Prague, Dept Int Business, Dubecska 900-10, Prague 10000, Czech Republic.
来源期刊	JOURNAL OF RISK AND FINANCIAL MANAGEMENT
ISSN	1911-8066
EISSN	1911-8074
出版年	2021
卷号	14 期号:8
英文摘要	The COVID-19 pandemic brought a myriad of challenges and opportunities and has influenced the modern concept of sustainability as projected into the Corporate Social Responsibility (CSR) and the underlying multi-stakeholder model. The new generation of consumers, Generation Z, has progressively increased its participation in the market and its shopping trends have been impacting the entire CSR scenery. However, little is known about their attitudes, consumption preferences and expectations. In Spring 2021, this induced a pioneering case study survey involving members of Generation Z, students from a private university in Prague, focusing on their (lack of) readiness to pay any CSR bonus. The principal research aim was to study and understand the rather surprising unwillingness of a solvent part of the new generation of consumers to support CSR during the COVID-19 era by paying at least a symbolic CSR bonus. A formal survey involving a questionnaire, replied to by 228 students, out of which 18 totally rejected the CSR bonus, was assessed via contingency tables. It was accompanied by a complementary questioning via an informal interview and glossing. This plethora of data was processed by meta-analysis and lead to an unexpected proposition: prima facie sustainability heretics denying to pay any CSR bonus can be conscious consumers and responsible and progressive supporters of the sustainability and CSR. Their rejection is a deontological cry in a desert for more transparency, trust and the rule of law.
英文关键词	Corporate Social Responsibility (CSR) CSR bonus COVID-19 Generation Z sustainability
类型	Article
语种	英语
开放获取类型	gold
收录类别	ESCI
WOS记录号	WOS:000689550500001
WOS关键词	CORPORATE SOCIAL-RESPONSIBILITY ; LUXURY FASHION INDUSTRY ; FINANCIAL PERFORMANCE ; BUSINESS ; INNOVATIONS ; ETHICS ; SUSTAINABILITY ; SUPPORT ; CRISIS ; CODES
WOS类目	Business, Finance
WOS研究方向	Business & Economics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/364017
作者单位	[Pelikanova, Radka MacGregor; Hala, Martin] Metropolitan Univ Prague, Dept Int Business, Dubecska 900-10, Prague 10000, Czech Republic
推荐引用方式 GB/T 7714	Pelikanova, Radka MacGregor,Hala, Martin. CSR Unconscious Consumption by Generation Z in the COVID-19 Era-Responsible Heretics Not Paying CSR Bonus?[J],2021,14(8).
APA	Pelikanova, Radka MacGregor,&Hala, Martin.(2021).CSR Unconscious Consumption by Generation Z in the COVID-19 Era-Responsible Heretics Not Paying CSR Bonus?.JOURNAL OF RISK AND FINANCIAL MANAGEMENT,14(8).
MLA	Pelikanova, Radka MacGregor,et al."CSR Unconscious Consumption by Generation Z in the COVID-19 Era-Responsible Heretics Not Paying CSR Bonus?".JOURNAL OF RISK AND FINANCIAL MANAGEMENT 14.8(2021).