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DOI	10.1177/00222429211028145
	R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
	Jedidi, Kamel; Schmitt, Bernd H.; Ben Sliman, Malek; Li, Yanyan
通讯作者	Jedidi, K (corresponding author), Columbia Univ, Business, Columbia Business Sch, New York, NY 10027 USA.
来源期刊	JOURNAL OF MARKETING
ISSN	0022-2429
EISSN	1547-7185
出版年	2021
卷号	85 期号:5 页码:22-41
英文摘要	Using text-mining, the authors develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of academic marketing articles to marketing practice. The index assesses topical relevance drawing on a dictionary of marketing terms derived from 50,000 marketing articles published in practitioner outlets from 1982 to 2019. Timely relevance is based on the prevalence of academic marketing topics in practitioner publications at a given time. The authors classify topics into four quadrants based on their low/high popularity in academia and practice -Desert, Academic Island, Executive Fields, and Highlands-and score academic articles and journals: Journal of Marketing has the highest R2M score, followed by Marketing Science, Journal of Marketing Research, and Journal of Consumer Research. The index correlates with practitioner judgments of practical relevance and other relevance measures. Because the index is a work in progress, the authors discuss how to overcome current limitations and suggest correlating the index with citation counts, altmetrics, and readability measures. Marketing practitioners, authors, and journal editors can use the index to assess article relevance, and academic administrators can use it for promotion and tenure decisions (see www.R2Mindex.com). The R2M Index is thus not only a measurement instrument but also a tool for change.
英文关键词	information retrieval marketing marketing theory marketing practice relevance topic modeling
类型	Article
语种	英语
收录类别	SSCI
WOS记录号	WOS:000687648900002
WOS关键词	OF-THE-LITERATURE ; INFORMATION-SCIENCE ; COMMERCIAL USE ; FRAMEWORK ; THINKING ; NOTION ; BEHAVIOR ; HISTORY
WOS类目	Business
WOS研究方向	Business & Economics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/363961
作者单位	[Jedidi, Kamel] Columbia Univ, Business, Columbia Business Sch, New York, NY 10027 USA; [Schmitt, Bernd H.] Columbia Univ, Int Business, Columbia Business Sch, New York, NY 10027 USA; [Ben Sliman, Malek] Sothebys, Washington, DC USA; [Li, Yanyan] Univ Southern Calif, Marshall Sch Business, Los Angeles, CA 90089 USA
推荐引用方式 GB/T 7714	Jedidi, Kamel,Schmitt, Bernd H.,Ben Sliman, Malek,et al. R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles[J],2021,85(5):22-41.
APA	Jedidi, Kamel,Schmitt, Bernd H.,Ben Sliman, Malek,&Li, Yanyan.(2021).R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.JOURNAL OF MARKETING,85(5),22-41.
MLA	Jedidi, Kamel,et al."R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles".JOURNAL OF MARKETING 85.5(2021):22-41.