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DOI10.1080/0267257X.2020.1863447
White spaces: how marketing actors (re)produce marketplace inequities for Black consumers
Francis, June N. P.; Robertson, Joshua Tecumseh F.
通讯作者Francis, JNP (corresponding author), Segal Grad Sch, 500 Granville St, Vancouver, BC V6C 1W6, Canada.
来源期刊JOURNAL OF MARKETING MANAGEMENT
ISSN0267-257X
EISSN1472-1376
出版年2021
卷号37期号:1-2页码:84-116
英文摘要This paper interrogates how racially discriminatory practices by real estate agents, lenders, and retailers produce and reproduce marketplace inequities for Black consumers. Drawing on Critical Race Theory (CRT) and interdisciplinary research, the paper reveals the normalisation and permanence of racism in practices and policies aimed at protecting White spaces. Marketing actors racially discriminatory approaches have morphed from overt to more covert strategies, but they persist in spite of regulatory changes. Impacts on Black consumers have created profound marketplace inequities including constricted and restricted choices, devalued housing assets, housing segregation, retail discrimination, restricted and expensive access to credit, wealth gaps, and retail desertification. When viewed through a CRT lens, we conclude that in the American context, the invisible hand of the market is not invisible. Rather, it is White. The study draws implications for practice, and urgently calls for more research to unmask racism in marketing - because Black Lives Matter!
英文关键词Race and sub-culture racial segregation critical marketing marketplace discrimination Critical Race Theory shopping while Black Black Lives Matter
类型Article
语种英语
收录类别SSCI
WOS记录号WOS:000608538600001
WOS类目Business ; Management
WOS研究方向Business & Economics
资源类型期刊论文
条目标识符http://119.78.100.177/qdio/handle/2XILL650/350937
作者单位[Francis, June N. P.] Simon Fraser Univ, Dept Business & Soc, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Colab Project, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Inst Diaspora Res & Engagement, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada; [Robertson, Joshua Tecumseh F.] Humboldt Univ, Global Studies Dept, Vancouver, BC, Canada
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GB/T 7714
Francis, June N. P.,Robertson, Joshua Tecumseh F.. White spaces: how marketing actors (re)produce marketplace inequities for Black consumers[J],2021,37(1-2):84-116.
APA Francis, June N. P.,&Robertson, Joshua Tecumseh F..(2021).White spaces: how marketing actors (re)produce marketplace inequities for Black consumers.JOURNAL OF MARKETING MANAGEMENT,37(1-2),84-116.
MLA Francis, June N. P.,et al."White spaces: how marketing actors (re)produce marketplace inequities for Black consumers".JOURNAL OF MARKETING MANAGEMENT 37.1-2(2021):84-116.
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