Knowledge Resource Center for Ecological Environment in Arid Area
DOI | 10.1080/0267257X.2020.1863447 |
White spaces: how marketing actors (re)produce marketplace inequities for Black consumers | |
Francis, June N. P.; Robertson, Joshua Tecumseh F. | |
通讯作者 | Francis, JNP (corresponding author), Segal Grad Sch, 500 Granville St, Vancouver, BC V6C 1W6, Canada. |
来源期刊 | JOURNAL OF MARKETING MANAGEMENT
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ISSN | 0267-257X |
EISSN | 1472-1376 |
出版年 | 2021 |
卷号 | 37期号:1-2页码:84-116 |
英文摘要 | This paper interrogates how racially discriminatory practices by real estate agents, lenders, and retailers produce and reproduce marketplace inequities for Black consumers. Drawing on Critical Race Theory (CRT) and interdisciplinary research, the paper reveals the normalisation and permanence of racism in practices and policies aimed at protecting White spaces. Marketing actors racially discriminatory approaches have morphed from overt to more covert strategies, but they persist in spite of regulatory changes. Impacts on Black consumers have created profound marketplace inequities including constricted and restricted choices, devalued housing assets, housing segregation, retail discrimination, restricted and expensive access to credit, wealth gaps, and retail desertification. When viewed through a CRT lens, we conclude that in the American context, the invisible hand of the market is not invisible. Rather, it is White. The study draws implications for practice, and urgently calls for more research to unmask racism in marketing - because Black Lives Matter! |
英文关键词 | Race and sub-culture racial segregation critical marketing marketplace discrimination Critical Race Theory shopping while Black Black Lives Matter |
类型 | Article |
语种 | 英语 |
收录类别 | SSCI |
WOS记录号 | WOS:000608538600001 |
WOS类目 | Business ; Management |
WOS研究方向 | Business & Economics |
资源类型 | 期刊论文 |
条目标识符 | http://119.78.100.177/qdio/handle/2XILL650/350937 |
作者单位 | [Francis, June N. P.] Simon Fraser Univ, Dept Business & Soc, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Colab Project, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Inst Diaspora Res & Engagement, Vancouver, BC, Canada; [Francis, June N. P.] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada; [Robertson, Joshua Tecumseh F.] Humboldt Univ, Global Studies Dept, Vancouver, BC, Canada |
推荐引用方式 GB/T 7714 | Francis, June N. P.,Robertson, Joshua Tecumseh F.. White spaces: how marketing actors (re)produce marketplace inequities for Black consumers[J],2021,37(1-2):84-116. |
APA | Francis, June N. P.,&Robertson, Joshua Tecumseh F..(2021).White spaces: how marketing actors (re)produce marketplace inequities for Black consumers.JOURNAL OF MARKETING MANAGEMENT,37(1-2),84-116. |
MLA | Francis, June N. P.,et al."White spaces: how marketing actors (re)produce marketplace inequities for Black consumers".JOURNAL OF MARKETING MANAGEMENT 37.1-2(2021):84-116. |
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