干旱区生态环境知识资源中心(Arid): Geographical indications for supporting rural development in the context of the Green Morocco Plan: Oasis dates

Arid

DOI	10.17221/226/2020-AGRICECON
	Geographical indications for supporting rural development in the context of the Green Morocco Plan: Oasis dates
	Lambarraa-Lehnhardt, Fatima; Ihle, Rico; Mhaouch, Khadija
通讯作者	Ihle, R (corresponding author), Wageningen Univ, Agr Econ & Rural Policy Grp, Wageningen, Netherlands.
来源期刊	AGRICULTURAL ECONOMICS-ZEMEDELSKA EKONOMIKA
ISSN	0139-570X
EISSN	1805-9295
出版年	2021
卷号	67 期号:2 页码:70-79
英文摘要	Origin labelling is one of the most prominent approaches in the Green Morocco Plan with which the Moroccan government aims to support the marketing of domestically produced food and then improve the income of smallholder farmers. We analyse the preferences and attitudes of Moroccan consumers towards the recently established Protected Geographical Indication label Majhoul dates of Tafilalet. The analysis is based on a survey of 303 Moroccan consumers and focuses on the influence of the label as extrinsic attribute on consumer choice. We use cluster analysis to segment the market and the Analytical Hierarchy Process to shed light on preferences of consumers under this labelling strategy. Results indicate two consumer types. The largest group seeks authenticity, origin, and quality. The label of origin in general and the origin from the oasis of Tafilalet in particular are the most important attributes affecting the purchasing decisions which fit with the goal of the labelling strategy implanted as part of the policy. The acceptance of the labelling by Moroccan consumers implies that the neighbouring countries might pursue similar approaches to support rural livelihoods in arid areas.
英文关键词	Middle East and North Africa oasis agriculture origin labelling Plan Maroc Vert protected geographic indication
类型	Article
语种	英语
开放获取类型	Green Submitted, gold
收录类别	SCI-E ; SSCI
WOS记录号	WOS:000623039000004
WOS关键词	ANALYTIC HIERARCHY PROCESS ; OLIVE OIL ; PERCEPTIONS ; PREFERENCES ; PRIORITIES ; MATRICES ; TOURISM ; FOOD ; AHP
WOS类目	Agricultural Economics & Policy ; Economics
WOS研究方向	Agriculture ; Business & Economics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/349321
作者单位	[Lambarraa-Lehnhardt, Fatima] Leibniz Ctr Agr Landscape Res ZALF, Farm Econ & Ecosyst Serv Grp, Muncheberg, Germany; [Lambarraa-Lehnhardt, Fatima] Univ Gottingen, CRC PEG, Gottingen, Germany; [Ihle, Rico] Wageningen Univ, Agr Econ & Rural Policy Grp, Wageningen, Netherlands; [Mhaouch, Khadija] Direct Prov Agr, Al Khmissat, Morocco
推荐引用方式 GB/T 7714	Lambarraa-Lehnhardt, Fatima,Ihle, Rico,Mhaouch, Khadija. Geographical indications for supporting rural development in the context of the Green Morocco Plan: Oasis dates[J],2021,67(2):70-79.
APA	Lambarraa-Lehnhardt, Fatima,Ihle, Rico,&Mhaouch, Khadija.(2021).Geographical indications for supporting rural development in the context of the Green Morocco Plan: Oasis dates.AGRICULTURAL ECONOMICS-ZEMEDELSKA EKONOMIKA,67(2),70-79.
MLA	Lambarraa-Lehnhardt, Fatima,et al."Geographical indications for supporting rural development in the context of the Green Morocco Plan: Oasis dates".AGRICULTURAL ECONOMICS-ZEMEDELSKA EKONOMIKA 67.2(2021):70-79.