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DOI	10.3390/su13010190
	How Does Consumers' Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?
	Trentinaglia De Daverio, Maria Teresa; Mancuso, Teresina; Peri, Massimo; Baldi, Lucia
通讯作者	De Daverio, MTT (corresponding author), Univ Milan, Dept Environm Sci & Policy, Via G Celoria 2, I-20133 Milan, Italy.
来源期刊	SUSTAINABILITY
EISSN	2071-1050
出版年	2021
卷号	13 期号:1
英文摘要	Climate change is threatening worldwide crop yields and varieties, and the desertification of Southern Europe and Mediterranean areas is endangering the cultivation of tomato, not only one of the most important cultivated crops, but also one of the main pillars of the global food industry. To minimize its environmental impact, current research efforts in Europe are selecting resilient tomato genotypes with reduced use of water and fertilizers. Still, its commercial acceptance depends on consumers' reaction in terms of interests, attitudes, and willingness to buy and pay for this hypothetical resilient tomato. In our setting, a behavioural gap exists whenever despite an interest for the product, and regardless of a positive attitude towards it, consumers are not willing to pay a premium price for this tomato. This paper focuses on Italians, among the largest tomato consumers across the world, and for whom origin emerges as a relevant consumption driver. We carried out a web-survey, totalling 932 responses. We ran three different ordinal regressions, one for each level of involvement in the purchasing process, identifying the factors affecting consumers' interest, attitude, and behaviour towards this hypothetical tomato. We prove the existence of a behavioural gap for Italian tomato consumers and observe that this gap widens as consumers' preferences for origin increase. Hence, policies developing environmentally sustainable products should not forget how consumer preferences for non-strictly environmental attributes might ultimately affect their propensity to buy and pay.
英文关键词	environmental sustainability consumer behavioural gap tomato food origin Italy
类型	Article
语种	英语
开放获取类型	Green Published, gold
收录类别	SCI-E ; SSCI
WOS记录号	WOS:000606391600001
WOS关键词	SUSTAINABLE FOOD-CONSUMPTION ; WILLINGNESS-TO-PAY ; LOCAL FOOD ; ADVERTISING WORKS ; PREFERENCES ; KNOWLEDGE ; ATTITUDE ; INFORMATION ; TOMATOES ; COUNTRY
WOS类目	Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS研究方向	Science & Technology - Other Topics ; Environmental Sciences & Ecology
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/348241
作者单位	[Trentinaglia De Daverio, Maria Teresa; Peri, Massimo; Baldi, Lucia] Univ Milan, Dept Environm Sci & Policy, Via G Celoria 2, I-20133 Milan, Italy; [Mancuso, Teresina] Univ Turin, Dept Agr Forest & Food Sci DISAFA, I-10095 Grugliasco, Italy
推荐引用方式 GB/T 7714	Trentinaglia De Daverio, Maria Teresa,Mancuso, Teresina,Peri, Massimo,et al. How Does Consumers' Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?[J],2021,13(1).
APA	Trentinaglia De Daverio, Maria Teresa,Mancuso, Teresina,Peri, Massimo,&Baldi, Lucia.(2021).How Does Consumers' Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?.SUSTAINABILITY,13(1).
MLA	Trentinaglia De Daverio, Maria Teresa,et al."How Does Consumers' Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?".SUSTAINABILITY 13.1(2021).