Knowledge Resource Center for Ecological Environment in Arid Area
| DOI | 10.7200/esicm.163.0502.4 |
| Factors Affecting the Consumers Decision Behavior of Buying Green Products | |
| AL-Ghaswyneh, Odai Falah Mohammad | |
| 通讯作者 | AL-Ghaswyneh, OFM |
| 来源期刊 | ESIC MARKET
 |
| ISSN | 0212-1867 |
| EISSN | 1989-3574 |
| 出版年 | 2019 |
| 卷号 | 50期号:2页码:389-418 |
| 英文摘要 | Objective: The study tackles the factors affecting customer's behavior in making decisions regarding the purchase of eco-environmental-friendly-energy-saving green appliances in countries that moved to clean energy. Methodology: The study follows the mixed-method approach by reviewing previous studies and analyzing collected data from study instruments that had been designed based on review results. The statistics were performed such as the mean and the standard deviation for all items in the questionnaire. ANOVA test was performed to determine the difference in the purchase decision for green products according to demographic characteristics. Exploratory Factor Analysis (EFA) was performed to improve the strength of the factors extracted from the questionnaire. Multiple regression analyses were performed to examine the relationship between Purchase Decision for green products and other factors. Finally, Confirmatory Factor analysis (CFA) was used for confirming the (EFA) result and the sample includes 232 customers of the electric appliances exhibits. Results: Findings revealed that there is a strong positive correlation between the social, cultural, personal and psychological variables and the purchase decision taken by the consumer. Meanwhile, the psychological factors are the most effective in the decision-making process of purchase followed by the consumers' place of residence (desert or mountainous). In addition, the social factor plays a critical role in making decisions about purchasing green products. However, cultural factors played a significant role in this regard. The study indicates that the least effective factors are personal factors, the energy consumption rate, and the monthly income. Limitations: Study limitations include the targeted markets only that of rich-oil countries exclusively Saudi Arabia, and focused in the use of air conditioner machines. The time limitation is 2018-2019. Practical implications: The study is useful as a roadmap for interested people in the field of energy and marketing inside oil countries and the era after oil utilization or within current decades of decreasing environmental effects done by burning oil and its' driven materials. |
| 英文关键词 | Intention to purchase consumer behavior-marketing green products energy-saving environment decision making |
| 类型 | Article |
| 语种 | 英语 |
| 开放获取类型 | Bronze |
| 收录类别 | ESCI |
| WOS记录号 | WOS:000512971600004 |
| WOS关键词 | PERFORMANCE ; ROLES |
| WOS类目 | Business |
| WOS研究方向 | Business & Economics |
| 资源类型 | 期刊论文 |
| 条目标识符 | http://119.78.100.177/qdio/handle/2XILL650/334103 |
| 作者单位 | [AL-Ghaswyneh, Odai Falah Mohammad] Northern Border Univ, Dept Mkt, Fac Business Adm, PO 91431, Ar Ar 1321, Saudi Arabia |
| 推荐引用方式 GB/T 7714 | AL-Ghaswyneh, Odai Falah Mohammad. Factors Affecting the Consumers Decision Behavior of Buying Green Products[J],2019,50(2):389-418. |
| APA | AL-Ghaswyneh, Odai Falah Mohammad.(2019).Factors Affecting the Consumers Decision Behavior of Buying Green Products.ESIC MARKET,50(2),389-418. |
| MLA | AL-Ghaswyneh, Odai Falah Mohammad."Factors Affecting the Consumers Decision Behavior of Buying Green Products".ESIC MARKET 50.2(2019):389-418. |
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