干旱区生态环境知识资源中心(Arid): Reinventing the Commercialization of Sorghum as Health and Convenient Foods: Issues and Challenges

Arid

DOI	10.5958/2322-0430.2017.00001.4
	Reinventing the Commercialization of Sorghum as Health and Convenient Foods: Issues and Challenges
	Rao, Dayakar; Bharti, Nisha; Srinivas, K.
通讯作者	Rao, D
来源期刊	INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT
ISSN	2277-5412
EISSN	2322-0430
出版年	2017
卷号	13 期号:1 页码:1-10
英文摘要	Sorghum is the most important millet among all in terms of its cropped area and food use. Sorghum plays a crucial role in rural food security in semi-arid tropics for the world. In the initial years, millet were the part of staple food in India. Unfortunately, slowly the contribution of millets in nutritional security of India decreased. Importance of sorghum in meeting the nutritional security of India has been realised by several organisation and various efforts were taken to promote sorghum based products. Among various issues and challenges faced in promoting sorghum based products, one of the major problem remains is marketing issues. There are enough opportunities for value addition in Sorghum. Seasonality and lack of awareness of health benefits of Sorghum has been identified as one of the major problems in commercialisation of sorghum and Sorghum based products.
英文关键词	Commercialization health food marketing sorghum strategies
类型	Article
语种	英语
收录类别	ESCI
WOS记录号	WOS:000407674300001
WOS类目	Economics
WOS研究方向	Business & Economics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/332209
作者单位	[Rao, Dayakar] ICAR Indian Inst Millets Res, Hyderabad 500030, Andhra Pradesh, India; [Bharti, Nisha] Symbiosis Inst Int Business, Pimpri Chinchwad, India; [Srinivas, K.] NAARM, Hyderabad 500030, Andhra Pradesh, India
推荐引用方式 GB/T 7714	Rao, Dayakar,Bharti, Nisha,Srinivas, K.. Reinventing the Commercialization of Sorghum as Health and Convenient Foods: Issues and Challenges[J],2017,13(1):1-10.
APA	Rao, Dayakar,Bharti, Nisha,&Srinivas, K..(2017).Reinventing the Commercialization of Sorghum as Health and Convenient Foods: Issues and Challenges.INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT,13(1),1-10.
MLA	Rao, Dayakar,et al."Reinventing the Commercialization of Sorghum as Health and Convenient Foods: Issues and Challenges".INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT 13.1(2017):1-10.