Arid
DOI10.1080/13032917.2016.1191765
From desert to destination: conceptual insights into the growth of events tourism in the United Arab Emirates
Sutton, John
通讯作者Sutton, J
来源期刊ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH
ISSN1303-2917
EISSN2156-6909
出版年2016
卷号27期号:3页码:352-366
英文摘要This paper presents case study findings of exploratory research on the growth of Event Tourism in Dubai, UAE. Dubai targeted tourism as a growth industry in the 1990s and is now emerging as a world-class event destination. The research takes an epistemological approach in exploring theoretical knowledge of tourism events along with practical knowledge of their development and delivery. Utilizing a typology of Dubai events and a narrative of their growth, a conceptual framework is developed to guide related research into the behaviour of event tourists. Findings show Dubai has applied a diverse strategic approach in developing a strong brand image and events have significantly contributed to this as a brand extension, a key brand element, and as a co-branding partner.
英文关键词Events tourism destination marketing tourist behaviour Dubai United Arab Emirates
类型Article
语种英语
收录类别ESCI
WOS记录号WOS:000401975300004
WOS关键词BEHAVIOR ; MODEL
WOS类目Hospitality, Leisure, Sport & Tourism
WOS研究方向Social Sciences - Other Topics
资源类型期刊论文
条目标识符http://119.78.100.177/qdio/handle/2XILL650/331832
作者单位[Sutton, John] Middlesex Univ, Business Sch, Dubai Campus, Dubai, U Arab Emirates
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Sutton, John. From desert to destination: conceptual insights into the growth of events tourism in the United Arab Emirates[J],2016,27(3):352-366.
APA Sutton, John.(2016).From desert to destination: conceptual insights into the growth of events tourism in the United Arab Emirates.ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH,27(3),352-366.
MLA Sutton, John."From desert to destination: conceptual insights into the growth of events tourism in the United Arab Emirates".ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH 27.3(2016):352-366.
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