干旱区生态环境知识资源中心(Arid): Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

Arid

DOI	10.1002/jcpy.1103
	Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts
	Mende, Martin 1; Salisbury, Linda Court 2; Nenkov, Gergana Y.2; Scott, Maura L.1,3
通讯作者	Scott, Maura L.
来源期刊	JOURNAL OF CONSUMER PSYCHOLOGY
ISSN	1057-7408
EISSN	1532-7663
出版年	2020
卷号	30 期号:2 页码:379-391
英文摘要	Banking deserts, vulnerable communities that lack access to mainstream banks, represent a serious societal problem. Mainstream banks successfully entering banking deserts can help to assuage this problem. Drawing from research on the psychological consequences of poverty, we propose that mainstream banks can more successfully operate in banking deserts by increasing consumers' perception of communal financial orientation as a bank benefit (i.e., consumers' perception that engaging with the bank is beneficial for their community's well-being). Two field studies, comparing customers of a credit union who live in a banking desert and those who do not, show that the perception of communal financial orientation as a bank benefit increases banking-desert consumers' beliefs that engaging with the credit union is beneficial and increases their likelihood of patronizing and recommending it; consumers living outside banking deserts do not display these effects. These findings provide novel insights into psychological mechanisms distinctly associated with banking-desert consumers and establish the importance of communal financial orientation. This is a win-win proposal for under-served communities and financial service providers because it helps both improve financial inclusion and increase the viability of serving banking deserts.
英文关键词	Financial inclusion Communal orientation Vulnerable consumers Banking deserts Financial well-being
类型	Article
语种	英语
国家	USA
收录类别	SSCI
WOS记录号	WOS:000528917500012
WOS关键词	SOCIAL-CLASS ; PSYCHOLOGY ; LESS
WOS类目	Business ; Psychology, Applied
WOS研究方向	Business & Economics ; Psychology
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/314925
作者单位	1.Florida State Univ, Tallahassee, FL 32306 USA; 2.Boston Coll, Chestnut Hill, MA 02167 USA; 3.Florida State Univ, Coll Business, 821 Acad Way, Tallahassee, FL 32306 USA
推荐引用方式 GB/T 7714	Mende, Martin,Salisbury, Linda Court,Nenkov, Gergana Y.,et al. Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts[J],2020,30(2):379-391.
APA	Mende, Martin,Salisbury, Linda Court,Nenkov, Gergana Y.,&Scott, Maura L..(2020).Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts.JOURNAL OF CONSUMER PSYCHOLOGY,30(2),379-391.
MLA	Mende, Martin,et al."Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts".JOURNAL OF CONSUMER PSYCHOLOGY 30.2(2020):379-391.