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| 报告编号 | ADA463622 |
| Military-Media Relations: Lessons for the Joint Force Commander. | |
| Pennington, B. D. | |
| 英文摘要 | With the increasing role of the media in society, the military-media relationship is one Joint Force Commanders must understand. To accomplish this, commanders must focus in three areas. First, they must develop an appreciation for the key principles of the two institutions. For the military these principles include operational security, operational capability, and beneficial media coverage. For the media, they are access, market share, and quality of reporting. Second, they should comprehend the history of the military-media relationship and the inadequacies of the media plans used in Vietnam, Grenada/Panama, and Desert Storm. Third, they need to recognize the successes gained though the embedded media program used in Operation Iraqi Freedom. Using this knowledge of the military-media relationship as a foundation, Joint Force Commanders can extract a number of lessons applicable to future operations. These include: learning from the past and focusing on the future, seeking and providing guidance, taking an active role in media operations, being aware of media reports, and knowing the risks associated with embedded media operations. By emphasizing these lessons, commanders can break the paradigm of distrust and skepticism between the military and media, and operate in a mutually beneficial manner. |
| 英文关键词 | Media Military commanders Lessons learned Military operations Public opinion Cable television Newspapers Public relations Reports Embedding Military-media relations Joint force commanders Reporters Public affairs Press |
| 出版年 | 2006 |
| 语种 | 英语 |
| 国家 | United States |
| URL | http://r.cnki.net/KCMS/detail/detail.aspx?DbCode=KJBG&dbname=KJBGW&filename=59fd542b31c97d1d54add225 |
| 来源机构 | Non Paid ADAS |
| 资源类型 | 科技报告 |
| 条目标识符 | http://119.78.100.177/qdio/handle/2XILL650/273482 |
| 推荐引用方式 GB/T 7714 | Pennington, B. D.. Military-Media Relations: Lessons for the Joint Force Commander.,2006. |
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