干旱区生态环境知识资源中心

We use stated preference methods to analyze consumer preferences on the attributes of protected natural areas and to estimate the willingness to pay for reducing the risk of fires in the site. For the first goal, conjoint analysis is used. Three attributes are considered: biodiversity, dimension of the natural area and the economic contribution that would have to be made for its maintenance and preservation. The willingness to pay for reducing the risk of fires has been estimated using choice experiment. The data have been gathered from a mail survey conducted among people living near the Desert de les Palmes Park, a protected area located in the Valencian Community (Spain).