干旱区生态环境知识资源中心(Arid): A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for 'news deserts'?

Arid

DOI	10.1177/01634437211040676
	A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for 'news deserts'?
	Sparviero, Sergio
通讯作者	Sparviero, S (corresponding author), Univ Salzburg, Rudolfskai 42, A-5020 Salzburg, Austria.
来源期刊	MEDIA CULTURE & SOCIETY
ISSN	0163-4437
EISSN	1460-3675
出版年	2021-08
英文摘要	This article suggests that the adoption of hybrid business models coupled with the establishment of an ethical advertising platform could help counter the emergence of news deserts. The latter are geographic areas and policy issues lacking coverage because of the crisis of the commercial model of news provision. Three clusters of characteristics are used to streamline and compare business models: (1) revenue models, (2) patrons and their motives, and (3) legal frameworks for the incorporation of the organization. Hybrid business models are designed by mixing the principles underpinning the Benefit Corporation or the Low-profit Limited Liability Company (L3C), with the basic characteristics of commercial and non-profit news organizations. The term ethical advertising refers to promotional activities that non-profits and other organizations dedicated to social goals normally undertake, including marketing, fundraising, or public-awareness campaigns. Based on data published by the Internal Revenue Services, this article argues that a digital platform for ethical advertising could face a demand worth over $1 billion a year. Additionally, this platform could effectively match non-profits' demand for an audience with a pro-social attitude with non-profit and hybrid news organizations' need for additional revenue streams.
英文关键词	Benefit Corporation business model Corporate Social Responsibility hybrid organization investigative journalism local news Low-profit Limited Liability Company media organizations non-profit news organization
类型	Article ; Early Access
语种	英语
开放获取类型	hybrid
收录类别	SSCI
WOS记录号	WOS:000690407500001
WOS关键词	JOURNALISM
WOS类目	Communication ; Sociology
WOS研究方向	Communication ; Sociology
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/364153
作者单位	[Sparviero, Sergio] Univ Salzburg, Rudolfskai 42, A-5020 Salzburg, Austria
推荐引用方式 GB/T 7714	Sparviero, Sergio. A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for 'news deserts'?[J],2021.
APA	Sparviero, Sergio.(2021).A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for 'news deserts'?.MEDIA CULTURE & SOCIETY.
MLA	Sparviero, Sergio."A digital platform for ethical advertising and hybrid business models for news organizations: are they greening methods for 'news deserts'?".MEDIA CULTURE & SOCIETY (2021).

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