干旱区生态环境知识资源中心(Arid): The Tao of consumption: private self in a collective culture

Arid

DOI	10.1108/JSTP-06-2020-0135
	The Tao of consumption: private self in a collective culture
	Warden, Clyde A.; Huang, Stephen Chi-Tsun; Yen, Wan-Hsuan; Chen, Judy F.
通讯作者	Yen, WH (corresponding author), Natl Taiwan Normal Univ, Technol Applicat & Human Resource Dev, Taipei, Taiwan.
来源期刊	JOURNAL OF SERVICE THEORY AND PRACTICE
ISSN	2055-6225
出版年	2021
英文摘要	Purpose Collectivism in service research is so bound with Asian cultures as to risk being overly deterministic. Contesting this stereotype, this paper surfaces the individualistic consumption facets of consumers within a collectivist cultural setting, describing the compensating role servicescapes may play and the service marketing opportunities they present. Design/methodology/approach Within a Chinese cultural research frame, a qualitative grounded approach is adopted that surfaces subconscious metaphors of private consumption through photo elicitation, deep psychological metaphor elicitation and triangulated with field observation. Findings Individuals within a collectivist culture do actively seek private psychic space to regenerate the self and prepare for social obligations heavily influenced by Confucian norms. Servicescapes play an important role in private consumption as they provide both a physical and mental oasis of privacy not easily obtainable in regular life and work. Practical implications Service providers could offer East Asian consumers a package that includes the individual aspect of their value system, whenever and however they see suitable. More specifically, servicescapes can be designed to provide services that facilitate consumer restoration by implementing the mental metaphors consumers of have this process. Social implications A stereotype of a consumption has grown around Chinese consumers that while not totally false, misses a vital aspect of human values and risks missing profitable market niches. Consideration of the whole person's collective-individualistic cycle benefits both the consumer and the business. Originality/value Moving beyond a one-dimensional description of East Asian consumer behavior, focused on collective values, we show the key role servicescapes play in private consumption. A psychological renewal of the self, in preparation to re-enter the collective, show the multiple aspects of Asian consumers.
英文关键词	Confucianism Consumer psychology Grounded theory Servicescape Taoism Qualitative research Xian jing Renao Zaltman metaphor elicitation technique (ZMET) ?? ??
类型	Article ; Early Access
语种	英语
收录类别	SSCI
WOS记录号	WOS:000653158200001
WOS关键词	INDIVIDUALISM-COLLECTIVISM ; ORGANIZATIONAL COMMITMENT ; PATERNALISTIC LEADERSHIP ; PHYSICAL SURROUNDINGS ; LIFE SATISFACTION ; TERM ORIENTATION ; BICULTURAL SELF ; LUXURY VALUE ; SERVICESCAPE ; CUSTOMER
WOS类目	Business ; Management
WOS研究方向	Business & Economics
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/352345
作者单位	[Warden, Clyde A.] Natl Chung Hsing Univ, Mkt, Taichung, Taiwan; [Huang, Stephen Chi-Tsun] Natl Kaohsiung Univ Sci & Technol, Mkt & Distribut Management, Kaohsiung, Taiwan; [Yen, Wan-Hsuan] Natl Taiwan Normal Univ, Technol Applicat & Human Resource Dev, Taipei, Taiwan; [Chen, Judy F.] Overseas Chinese Univ, Business Adm, Taichung, Taiwan
推荐引用方式 GB/T 7714	Warden, Clyde A.,Huang, Stephen Chi-Tsun,Yen, Wan-Hsuan,et al. The Tao of consumption: private self in a collective culture[J],2021.
APA	Warden, Clyde A.,Huang, Stephen Chi-Tsun,Yen, Wan-Hsuan,&Chen, Judy F..(2021).The Tao of consumption: private self in a collective culture.JOURNAL OF SERVICE THEORY AND PRACTICE.
MLA	Warden, Clyde A.,et al."The Tao of consumption: private self in a collective culture".JOURNAL OF SERVICE THEORY AND PRACTICE (2021).