干旱区生态环境知识资源中心(Arid): Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation

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DOI	10.3390/su122410406
	Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation
	Sitaker, Marilyn; Kolodinsky, Jane; Wang, Weiwei; Chase, Lisa C.; Kim, Julia Van Soelen; Smith, Diane; Estrin, Hans; Vlaanderen, Zoe Van; Greco, Lauren
通讯作者	Sitaker, M (corresponding author), Evergreen State Coll, Ecol Agr & Food Syst, Olympia, WA 98505 USA.
来源期刊	SUSTAINABILITY
EISSN	2071-1050
出版年	2020
卷号	12 期号:24
英文摘要	Using a mixed-methods design, we evaluated Farm Fresh Food Box (F3B) a market innovation designed to expand producer markets, stabilize rural retail businesses, and improve rural food access. In the F3B model, pre-ordered Community Supported Agriculture (CSA)-style produce boxes are sold through rural retail outlets. F3B was implemented from 2016 to 2018 as part of a United States Department of Agriculture (USDA)-funded multi-state extension and research collaboration project in 3 geographically diverse and rural areas: Vermont, Washington, and California. The F3B evaluation aimed to (1) assess market potential; (2) determine logistics for successful implementation; (3) describe the benefits and drawbacks for farmers and retailers; and (4) measure consumers' attitudes and purchase behavior. A national market survey indicated consumers would be likely to purchase F3B if it was perceived to offer good value on fresh local produce, without need for a subscription. The model put a few additional labor burdens on farmers and retailers, but required time for relationship-building and more record-keeping time for farmers. Those who purchased a F3B were generally satisfied with the quality, quantity and variety of produce each week and a high proportion considered F3B to be a good value for the money. As a new business innovation, F3B showed only modest profit, but retailers and farmers felt it was worthwhile to expand their customer base, promote their brand and develop their partnership. F3B began a means to address flattened growth in direct to consumer produce sales, food deserts and dwindling retail options for fresh foods in rural areas. We discuss F3B as a potential solution to food system weaknesses exposed by the COIVD-19 pandemic because it offers touch-free, high-quality local produce ready for curbside pickup at a convenient location.
英文关键词	sustainability agribusiness local foods hybrid values-based supply chain rural development COVID-19
类型	Article
语种	英语
开放获取类型	gold
收录类别	SCI-E ; SSCI
WOS记录号	WOS:000603243200001
WOS关键词	COMMUNITY SUPPORTED AGRICULTURE ; LOCAL FOOD ; SUPPLY CHAINS ; ACCESS ; INCOME ; FRUIT ; ENVIRONMENT ; DESERTS ; PERSPECTIVES ; ASSOCIATIONS
WOS类目	Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS研究方向	Science & Technology - Other Topics ; Environmental Sciences & Ecology
资源类型	期刊论文
条目标识符	http://119.78.100.177/qdio/handle/2XILL650/349204
作者单位	[Sitaker, Marilyn] Evergreen State Coll, Ecol Agr & Food Syst, Olympia, WA 98505 USA; [Kolodinsky, Jane; Wang, Weiwei; Vlaanderen, Zoe Van] Univ Vermont, Ctr Rural Studies, Burlington, VT 05405 USA; [Chase, Lisa C.; Estrin, Hans; Greco, Lauren] Univ Vermont, Extens, Brattleboro, VT 05301 USA; [Kim, Julia Van Soelen] Univ Calif, Cooperat Extens, Novato, CA 94947 USA; [Smith, Diane] Washington State Univ, Extens, Burlington, WA 98233 USA
推荐引用方式 GB/T 7714	Sitaker, Marilyn,Kolodinsky, Jane,Wang, Weiwei,et al. Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation[J],2020,12(24).
APA	Sitaker, Marilyn.,Kolodinsky, Jane.,Wang, Weiwei.,Chase, Lisa C..,Kim, Julia Van Soelen.,...&Greco, Lauren.(2020).Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation.SUSTAINABILITY,12(24).
MLA	Sitaker, Marilyn,et al."Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation".SUSTAINABILITY 12.24(2020).